John Carroll, Managing Director, is delighted that his vision for a new type of hi-fi shop has been realised. John explains how he has created a new retail experience for his customers:
‘Looking at retailing as a whole has told us that consumers in all market areas want an experience whilst shopping. Before setting up Loud & Clear in Edinburgh 18 years ago, I was fortunate enough to work in high street retailing with the likes of Ravel and Next as a retail trainer. I also ran an outdoor driving experience and activity company. In both of these roles the customer experience was my main mantra.
Fast forward 18 years and we have decided that the audio and video experiences we offer, whilst amazing, are just not enough. With that in mind the new showroom for Loud & Clear at Commercial Quay in Edinburgh has been designed and built by ourselves to challenge our customers’ senses. Using the finest materials, beautiful wood and metal work, our coffee bar is at the heart of our new events space. Yes, an events space, and not a Hi-Fi shop, because we aim to make music an event. We have cleverly interwoven tactile materials, artwork and great industrial design to challenge the finest of minds during their purchase. Venture deeper into our space and you will discover our media room. Lined with huge douglas fir timbers we have built in invisible loudspeakers from Amina Technologies to create a full Dolby Atmos home cinema. At the touch of a button, our lovely lounge is transformed into a stunning movie theatre.
We encourage anyone with a passion for music and design to join us for a great coffee or herbal tea and discuss how Loud & Clear can help awaken their senses within their own home.’
FOR MORE INFORMATION: http://loud-clear.co.uk/edinburgh/