Magico M3 floorstanding loudspeaker

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Magico M3
Magico M3 floorstanding loudspeaker

It’s a harsh truth of the audio business, but a truly honest loudspeaker is as rare as a truly honest politician. The Magico M3 is a truly honest loudspeaker. And it’s only when you hear what the M3 can do with music – all music – that you realise not only how big a paradigm shift underlies that simple statement.

The Magico M3 is a direct result of the company’s M-Pro; a limited edition, 50-loudspeaker, six-figure thank you to Magico’s most loyal supporters over the first ten years of the company from the company boss, Alon Wolf. But more than that, the M-Pro (more accurately, M-PROject) was effectively Magico’s ‘concept car’. It was the project that developed ideas and concepts that would form the next generation of loudspeakers from the brand. We hear that a lot, but the reality is few companies walk the walk. Magico is one of the rare exceptions: the research that went into the M-Pro helped create the M3 in a clear trickle-down effect, and it’s likely that trickle-down effect will just keep on going through the Magico line. It’s also possible that the M3 is the start of a new M-Series line for the brand, one that could ultimately unseat the Q-Series in its position of King of the Magico Hill.

The talked about changes that the M-Pro brought to the Magico brand were all about the drive units, for good reason. The M-Pro was the first speaker to sport that combination Beryllium and diamond tweeter, the 28mm MBD28, and the first loudspeaker to use graphene in its midrange and bass cones. This forms a core part of the second generation S-Series models, and it now begins to permeate the upper eschelon in the M3, with its single 153mm MAG6004RTC Graphene Nano-Tec midrange unit, and trio of 178mm MAG7012RTC Graphene Nano-Tec bass drivers.

 It’s worth reflecting on those drive units before moving on. There are diamond tweeters, and there are Beryllium tweeters. Making a Beryllium coated diamond tweeter is rather like trying to make an alloy out of iron and cookie dough. It’s not a ‘done thing’ in the audio world, even if the individual properties of each material in combination would make for a driver that combined the tonal honesty and reliability of Beryllium tweeters with the speed and precision of diamond. Most people – when faced with ‘can’t be done’ try a few times and give up, if we’re being honest about this. Alon Wolf didn’t give up, he just broke a lot of tools finding how to do it!

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