Magico is a perfectionist brand, run by perfectionists, for perfectionists. If you read this as a vague insult or back-handed compliment, Magico clearly isn’t the brand for you. Magico folk pride themselves in their perfectionism. It’s what defines everything they do, and everything they buy. As these are expensive loudspeakers for perfectionists, it wouldn’t be surprising to see a high percentage of Porsche 911 drivers among Magico’s owners – not because a 911 is fast or showy, but because of the purity of its engineering ethos. Like Porsche, Magico is that kind of brand, and attracts that kind of clientele.
So when Magico began to uprate its S-series of loudspeakers, Magico owners simply nod their heads in approval of what they consider to be the best receiving a series of improvements. No gnashing of teeth or wailing about ‘simply change for change sake’ or how their S3 of a few years ago is now out-of-date... just the same quiet understanding of perfectionist engineering that applies to a Porsche 911 driver buying the latest Porsche 911 because it is better than their existing model. There is an implicit trust between owner and manufacturer – that improvements aren’t just for their own sake – and that is something that is earned by the manufacturer by years of providing good, consistent products and product upgrades.
So it is with the Magico S3 Mk II. Magico has systematically applied changes to its S-series that draw heavily from designs like the limited run M-Project and the Q7 Mk II. These upgrades are internally consistent, in that the changes brought to a design like the S1 to bring it to S1 Mk II status apply to the S3 Mk II, just on a far larger scale. And, just like the S1 Mk II, although the loudspeaker looks on the surface very similar to its predecessor model, in fact practically everything aside from the main enclosure and loudspeaker terminals have been changed. The one downside to that is there is no upgrade path, and owners of existing S3 loudspeakers have to sell on their older design if they want to enjoy the benefits of the S3 Mk II, but audio is one of the few aspects of modern consumerism that even has an upgrade path – imagine taking your 2014 MacBook Pro back to the Apple store and asking them to update it to 2018 specification! This has an added bonus for those with aspirations on the Magico S3 but not the funds to buy one new – suddenly there are some original Magico S3 models for sale at more attainable prices.
The move from S3 to S3 Mk II is extensive, even if that might not seem the case if you take a cursory look at the two loudspeakers. The key stories here are the addition of the new 25mm MBD7 beryllium-diamond tweeter, the 152mm M390G XG graphene-coated Nano-Tec midrange driver, and two 229mm M905G XG graphene-coated Nano-Tec bass drivers. The sealed solid aluminium monocoque chassis/enclosure remains the same curved cabinet with a diameter of an impressive 40cm, however, the internal bracing in this enclosure has been significantly beefed up.