Magico S7 floorstanding loudspeaker

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Magico S7
Magico S7 floorstanding loudspeaker

Now that Magico is in its second decade, it’s time to both extend and redefine its lines. This can be a difficult task: the company’s S and Q lines have crossing points and products like the new S7 can cause some ‘which is better’ confusion. This is understandable because the Magico S7 is a damn good loudspeaker, and the Magico Q5 is a damn good loudspeaker, and they aren’t priced that far apart in the high-end’s upper slopes.

The S7 is the new top of the S-series, Magico’s more rounded (in all senses), more attainable line. The S7 was the first of Magico’s standard line of loudspeakers to feature the new diamond-coated beryllium tweeter, which is now filtering through the rest of the range. It’s a three-way tower loudspeaker, with the aforementioned 25mm tweeter, a wholly new 150mm midrange unit, and three 250mm aluminium-coned bass drivers. Both mid and treble are what might be considered ‘headline’ worthy drive units in their own right, and draw heavily from the M-Project, Magico’s limited edition, cost-no-object anniversary loudspeaker.

It would be extremely easy to dismiss that tweeter on first look. We’ve had diamond tweeters before and we’ve had beryllium tweeters before, so what’s the big deal? Well, we’ve only seen a diamond-coated beryllium tweeter once before, and that was in the M-Project. This is an ambitious project for any company, because the two are not natural partners. Diamond tweeters are notoriously difficult to use in audio, because their installation redefines ‘kid glove’ treatment – basically, look at a diamond tweeter in the wrong way and it will shatter. Once installed and away from prying fingers, it’s a dream material to work with, but I’ve spoken with designers who use diamond tweeters about using the material as a coating for beryllium, and they go through a few seconds of thinking that is a great idea, then they start rocking from side to side, pulling their hair out, and require restraining, medicating, and a 48-hour section. It’s not pretty.

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