MASERATI AND SONUS FABER COLLABORATION REIMAGINES ITALIAN LUXURY

Merging speed with sound this audio and automotive collaboration brings the spirit of Italy to life through the Maserati MC20 super sports car equipped with Sonus faber amplified audio

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MASERATI AND SONUS FABER COLLABORATION REIMAGINES ITALIAN LUXURY

Vicenza, Italy – September 09, 2020 - Bonded by their commitment to excellent craftmanship, technological advancements and time-honored traditions, the Maserati x Sonus faber collaboration fuses powerful performance with symphonic sounds to blend the unique voices of these authentic Italian brands. With both brands individually known for their distinct aesthetics a clash was potentially imminent, however, this unique pairing showcases how these differing industries complement one another and morph into one harmonious experience with the September unveiling of the Maserati MC20 super sports car —powered by Sonus faber audio. 

Sonus faber, founded in Vicenza in 1983, embodies the translation of its name, “handmade sound”, to create luxury audio systems that illustrate the brand’s mission of using innovative technologies and skillful craftmanship to achieve its refined design. Maserati, inseparably linked to bold personality and a defined aesthetic, has continued to amass its devout following since the brand’s 1914 inception. Maserati has set the standard in the luxury automotive industry and with the MC20 model outfitted with the profound sound quality of Sonus faber, both brands are certain to broaden its reach and adopt a new set of brand loyalists with this collaboration. Expressing his anticipation for this synergistic partnership, McIntosh Group Co-CEO and CEO of the Sonus faber brand, Jeff Poggi, said, “The collaboration with Maserati is the perfect marriage of Italian culture and aligns seamlessly given each brand’s promise to deliver the highest quality experience to its devout clientele. Outfitted with a dynamic, high power 695-watt amplifier and transducers crafted with refined, natural materials, the Sonus faber system compliments the performance and luxury of the Maserati brand.”

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