Classical music streaming service Primephonic has today launched the world’s first preference based, on-demand classical radio station. This all new function merges the world of radio and streaming by allowing users to listen to a station curated on their inputted personal selections regarding period, genre and ambience (mood).
This feature is being launched in response to an IFPI survey that suggests older listeners (64% of 35-44-year-olds, 53% of 45-54-year-olds and 44% of 55-64-year-olds) are used to radio channels selecting music for them, rather than having to select music themselves on a streaming service. Primephonic’s on demand radio combines the best of both worlds: music selected by experts like radio does, but also the ability to only listen to music that fits your personal preferences like streaming services do.
Speaking of the new update, Primephonic CEO Thomas Steffens said “We are thrilled to announce that we have become the world’s first streaming service to offer an on-demand classical radio station based on preference. And because we have opted to develop it based on inputted preferences over using an AI algorithm to select tracks for listeners, users will be able to enjoy music that’s truly curated and personal to them. This update is incredibly valuable for older listeners who are new to audio streaming and need a helping hand navigating what often can be a confusing and alien world.”
A 14-day free trial can be activated on www.primephonic.com or a full subscription activated from £9.99 (Premium) or £14.99 (Platinum) a month.
Interestingly, the team in Amsterdam have just released statistics about how our listening behaviour has changed since lockdown, plus a how streaming on Primephonic has increased by 20% across Europe since quarantine measures were put in place. During these turbulent times people are having to change the routine of their daily lives plus find ways to unwind whilst remaining indoors all day. While the classical music genre has long been touted as a method for people to stay calm, up until now the number of people downloading and streaming this genre has not been able to compete with pop and rock.
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