Credit where it's due time. Audiophile companies are often accused of being so editorial in the choice of music used in demonstrations as to be almost anti-music. Here's the exception.
At the upcoming Bristol Sound & Vision show in the UK, Rega Research has decided to put a stop to the playing of minute-long demonstration 'snippets' of music, by issuing a set-list in advance on its website. The text reads as follows:
"This year at the Bristol HiFi Show Rega are to buck the trend of fast fix digital downloads by playing classic albums in their entirety in their demonstrations in the Dublin Suite.
Using the award winning Isis cd player and Osiris amplifier Rega would invite attendees to relax and enjoy the whole experience.
Every hour on the hour a legendary album will be played without interruption just as the performers intended.
Twenty one seminal recordings have been chosen as listed below.The running order and times will be displayed outside the Dublin Suite all weekend.
10.00 - The Stone Roses - The Stone Roses
11.00 - Forever Changes - Love
12.00 - Aja - Steely Dan
13.00 - Otis Blue - Otis Redding
14.00 - Pet Sounds - The Beach Boys
15.00 - Born To Run - Bruce Springsteen
16.00 - Metallica - Metallica
10.00 - Catch A Fire - Bob Marley and The Wailers
11.00 - The Rise and Fall of Ziggy Stardust - David Bowie
12.00 - Whats Goin' On - Marvin Gaye
13.00 - Kind of Blue - Miles Davis
14.00 - Sergeant Peppers Lonely Hearts Club Band - The Beatles
15.00 - Blue Joni Mitchell
16.00 - 4 - Led Zeppelin
10.00 - A Love Supreme - John Coltrane
11.00 - Songs for Swinging Lovers - Frank Sinatra
12.00 - Electric Ladyland - Jimi Hendrix
13.00 - Rumours - Fleetwood Mac
14.00 - Dark Side of The Moon - Pink Floyd
15.00 - Tapestry - Carole King
16.00 - Trout Mask Replica - Captain Beefheart and The Magic Ban
"None of the above have been chosen for their Audiophile qualities but more for their impact on popular culture."
While it would be good to see some classical selections in there, and I can't help feeling that those of us who go to shows with a bag full of our own records, CDs and now USB sticks are left in the cold, this has to be applauded as a return to what made us get into music in the first place... the music.