The new 70-inch model also features a new 10-bit panel which allows for an increase in the television’s gradation level by 64 times from 8-bit panels. Additionally, Sony’s new Motionflow 120Hz motion compensation technology creates 60 unique frames between each of the existing 60 frames, doubling the frames displayed per second, effectively eliminating image blurring and motion artifacts like “judder.”
It features wide 178-degree viewing angle as well as the BRAVIA Engine Pro circuitry with Digital Reality Creation-MultiFunction v2.5 and Advanced Contrast Enhancer (ACE) helping to deliver a dynamic contrast ratio of 7000:1.
The set includes three HDMI inputs and a PC input which are 1080p compatible, as well as two high-definition component inputs. It also features an elegant piano black floating glass design, which is featured on other XBR3 models.
“The BRAVIA KDL-70XBR3 is the result of tireless innovation and unmatched engineering,” said Philip Abram, vice president of marketing for Sony’s television group in the United States.
It will ship this February for about $33,000 and be available at Sony Style stores, sonystyle.com and authorized Sony retailers throughout the country.
Sharp showed a 65" LCD TV at a much more reasonable $4500 price, along with an 82" display: